On Friday I was reading on twitter and came across a link to this article: http://feministing.com/2011/07/22/good-
Now, I find a lot of advertising offensive, and usually I just roll my eyes and wonder why these companies think that their stupid ads are actually going to cause people to buy their products. And, honestly, if I had seen this ad before reading about it I probably would have thought the very same thing. Because it's every company's right to make stupid ads, and I'll just think they're dumb and be less likely to buy their products.
But then I started thinking about it. Not just about this ad, but about PMS in general. First off, yes PMS is a real thing. And it sucks. It can range from mildly annoying to quite distressing, and it's unfortunate. But the big problem with PMS is not actually PMS itself, it's society's reaction to it.
Think about it this way... this is a side effect of an important biological process that allows our species to reproduce, yet it's made a huge joke by just about everyone. Why don't we go find a biological process that affects only men and then make that into a huge joke? I'm sure we can find one.
PMS is also falsely used to minimize the feelings of woman. How many times have you seen a woman be justifiably angry - especially in movies / on TV - and then have her anger dismissed by blaming it on PMS? It's just not cool.
Yes, occasionally I am slightly more irritable because of hormones. Most of the time when I'm mad, it's because I have something to be mad about. And even if the anger is partially hormone-fueled, it's really really not going to make it better if someone tries to dismiss it by blaming my sex hormones.
Also, men have hormones too. I wonder how much males would like it if I started blaming every behavior I find objectionable on their overabundance of testosterone?